In Google we trust: Users' decisions on rank, position, and relevance.
Pan, B., Hembrooke, H., Joachims, T., Lorigo, L., Gay, G., and Granka, L. (2007).
Journal of Computer-Mediated Communication, 12(3), article 3. http://jcmc.indiana.edu/vol12/issue3/pan.html
"An eye tracking experiment revealed that college student users have substantial trust in Google's ability to rank results by their true relevance to the query."
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