read a blog about blogs in the workplace

How to use Blogs in the Workplace
http://www.innovationcreators.com/2007/01/how_to_use_blogs_in_the_workpl.html

"Are you a CEO? Do you want you people to across silos? Do you want your engineers or your designers to know exactly what the sales people are asking them? Or better yet, do you want everyone in your company to have a deep understand of what your clients actually want, need and will pay money for?
Do you want your people to be personally motivated?
Has anything in your company taken off half as aggressively as blogs and social media have taken off in the open Internet?"