New York Times
In Tuition Game, Popularity Rises With Price
By JONATHAN D. GLATER and ALAN FINDER
Published: December 12, 2006
http://www.nytimes.com/2006/12/12/education/12tuition.html?th&emc=th
"The recognition that families associate price with quality, and that a tuition rise, accompanied by discounts, can lure more applicants and revenue, has helped produce an economy in academe something like that in the health care system, with prices rising faster than inflation but with many consumers paying less than full price. "
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