Is it a book? Is it a wiki?

"In a move that could shake up the book industry, publishing giant Pearson PLC is joining with two top business schools to create a business book authored and edited by a "wiki" -- an online community dedicated to writing....The wiki book, produced by a community of business experts and managers, will be called "We Are Smarter Than Me." It will explore how businesses can use online communities, consumer-generated media such as blogs, and other Web content to help in their marketing, pricing, research and service."

Read more at: http://online.wsj.com/public/article/SB116365019587024790-8qqS0CnfjGAbgmtiwe1pO8jtJ0s_20071115.html?mod=rss_free

or try the WeAreSmarter.org Web site.